Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour)

Saturday, January 11

10:25am - 10:50am

|Retail Media Networks|Separate registration required|

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour)

Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knappe of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable digital surfaces, they will also explore metrics for measuring success, applying online marketing fundamentals to physical stores, and the role of non-endemic advertising.

Gain practical insights on market-specific strategies, key performance metrics, and how to effectively monetize in-store media across diverse markets from one of the leaders in the sector.

Alexis Marcombe

Global CEO

Unlimitail

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Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour)