Following the Mark Williamson's presentation, there will be a discussion between Sarah Marzano, Principal Analyst at EMARKETER, and Mr. Williamson. Topics include Costco's marketing approach, vendor and merchant alignment around RMN value and goals, strategic RMN initiatives across all channels, in-warehouse media strategy, and the fundamental Costco Advantage - which positions Costco as a powerful force in the Retail Media Network Ecosystem.
