Mark Williamson, AVP of Retail Media at Costco, will share how Costco is poised to transform the retail media landscape. The presentation will address the company's unique advantages, including its trusted membership model, differentiated organizational philosophy, strong supplier partnerships, and valuable first-party data, which provide a powerful platform for targeted advertising and meaningful customer engagement across physical and digital channels. Viewers will gain insights into Costco's evolving retail media strategy and its potential to drive growth and redefine in-warehouse marketing.
