January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
As a pioneering force in shopper and retail marketing, Andy Murray will cover key drivers of change that must be harmonized in order for RMNs to deliver on the promise of a more relevant consumer experience.
With the rapid expansion of online RMNs starting in 2019, brands and retailers began experiencing an unprecedented level of change. Change in ways of working, where money is spent, roles of commercial and marketing, and areas of mastery required to make it all work. To win today with RMNs you need to have a hands-on-keyboard understanding to master the complexity. But for leaders setting strategy, more is required than a bottom-up working knowledge. To chart a course from complexity to clarity, leaders need a view of where it is all headed online and in the store. Only then can the change-makers place bets on everything from organizational design to test and learn investments. In this session, Andy will cover the core driving forces that are shaping the RMN trajectory and the key questions leaders need to be asking to unlock clarity.
