As retail media has progressed from sponsored search results and on-site media into an omnichannel, full-funnel spending phenomenon, it has forced RMNs to wrestle with questions that even seasoned media sellers have trouble answering: What is a winning strategy for scaling a display business? From issues about brand safety to banner blindness, to balancing efficiency with creativity, retailers now face the most exciting — and daunting — challenges ever. Hear from two leading retailers that are charting very different paths through this unfamiliar territory.
