In 2025, U.S. social commerce sales will grow three times as fast as overall ecommerce sales and surpass the $100 billion mark. This session will cover the key factors fueling this rapid rise and explore how pioneering brands are making the most of social channels to foster deeper engagement with shoppers and reimagine the traditional path to purchase — from discovery to conversion. Retail leaders will share their strategies for success in selling via social platforms along with best practices for leveraging video formats and working with influencers and creators to reach younger audiences.
