Dive into a fascinating discussion with two powerful brands, Mattel and Reebok, as they explore the intersection of digital growth and brand heritage. In this session, you’ll discover how these iconic companies are blending their rich histories with cutting-edge digital strategies to captivate and engage the next generation of consumers. Uncover the secrets behind their successful approaches to maintaining brand legacy while driving digital innovation to attract new audiences and stay relevant in an ever-evolving market.