As the physical store reclaims its crown, we unveil the transformative power of bricks-and-mortar in the modern retail landscape. Discover how innovative retailers are turning stores into immersive experience centers that captivate and engage customers like never before. Learn how industry visionaries Martin Urrutia, Head of Global Retail Experience and Innovation at The LEGO Group, and Javier Quiñones, CEO & Chief Sustainability Officer at IKEA U.S. exploit their long heritage to stay relevant by reshaping the store of tomorrow.
