Harnessing brand power and building trust: Insights from Disney Consumer Products

Sunday, January 12

12:10pm - 12:40pm

Javits North, Level 4, Logicbroker Stage

Harnessing brand power and building trust: Insights from Disney Consumer Products

In this session, we explore how Disney Consumer Products retains its authenticity while seeking to meet the complex, multi-layered expectations of the modern consumer. We will discuss how heritage brands stay relevant for today’s audiences through innovative and personalized retail experiences and products.

Customer Experience CRM/Loyalty Digital Marketing/Social/Influencers

Lisa Baldzicki

Senior Vice President, Parks Product Development & Retail

Disney Consumer Products

Tatia Adams Fox

Vice President & General Manager

American Express

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Harnessing brand power and building trust: Insights from Disney Consumer Products