January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
In this inspiring fireside chat, Tracee Ellis Ross, award-winning actress, producer, and CEO/founder of PATTERN Beauty, shares stories about how she created a multimillion-dollar global beauty brand that celebrates the richness of textured hair. Tracee will discuss her journey from Hollywood to entrepreneurship, highlighting the importance of representation and inclusivity in the beauty industry. Learn how she built PATTERN Beauty to empower individuals to embrace their natural hair with pride, while also fostering a deeper conversation about identity and self-acceptance. Tracee will offer insights on navigating the challenges of launching a brand, balancing creativity with business acumen, staying authentic in a crowded marketplace, and dispelling the myth that Black haircare is a niche market. This session will provide a unique perspective on what it means to redefine beauty standards and create a meaningful impact through purpose-driven leadership.
Attention Press & Media: No audio or video recording, or photography will be allowed in this session. Only note taking is permitted.
