Building a lifestyle brand: Pacsun’s vision for the next generation

Tuesday, January 14

2:10pm - 2:30pm

Javits North, Level 5, SAP Theatre

Building a lifestyle brand: Pacsun’s vision for the next generation

Join Brie Olson, CEO of Pacsun, for an engaging fireside chat about leading a lifestyle brand that resonates with youth culture. Brie will discuss how Pacsun stays ahead of trends, curating a brand experience that blends fashion, community, and social responsibility. Learn about the strategic pivots that have helped Pacsun thrive in a rapidly changing retail landscape, including embracing digital innovation and strategic collaborations. Brie will share insights on connecting with Gen Z, creating a brand that reflects their values, navigating the evolving world of fashion retail, and social commerce.

Leadership

Brie Olson

Chief Executive Officer

PACSUN

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Building a lifestyle brand: Pacsun’s vision for the next generation