Join Brie Olson, CEO of Pacsun, for an engaging fireside chat about leading a lifestyle brand that resonates with youth culture. Brie will discuss how Pacsun stays ahead of trends, curating a brand experience that blends fashion, community and social responsibility. Learn about the strategic pivots that have helped Pacsun thrive in a rapidly changing retail landscape, including embracing digital innovation and strategic collaborations. Brie will share insights on connecting with Gen Z, creating a brand that reflects their values, navigating the evolving world of fashion retail, and social commerce.
