In an era where heritage and innovation converge, transforming a 118-year-old company into a modern powerhouse means pushing itself to think and act differently. Discover how New Balance has seized the cultural zeitgeist to resonate with rising generations while still appealing to its core running consumer — through its world-class operations, omnichannel strategy, athlete collaborations, domestic manufacturing and more — to ultimately create athletic shoes worn by everyone from supermodels in London to dads in Ohio. In this session, New Balance President and CEO Joe Preston will speak to the strategies behind the storied brand’s remarkable evolution to spark and sustain global growth and capture consumer attention.
