Michaels has gotten pretty crafty when it comes to expanding products, services, and experiences both in-store and online. Chief among them is MakerPlace, an online marketplace offering handmade goods, artist-led classes, how-to guides and access to Michaels’ assortment of supplies and componentry — all through one platform. There’s also a new growth strategy and an enhanced in-store experience. Don’t miss this fireside chat with Michaels CEO Ashley Buchanan.
