Consumer research provides virtually unlimited data on shoppers’ mindset, emerging trends, demographic shifts and so much more. The challenge for retailers is turning facts and figures into insights that drive action and, ultimately, sales. So, how is a world class merchandiser like Target adapting in 2025 to shopper needs while continuing to differentiate itself? Join Target’s Chief Commercial Officer Rick Gomez and Kantar’s Head of Retail Insights Rachel Dalton for an insightful discussion about the latest consumer trends and how the retailer will bring its unmistakable “Tar-zhay” magic to deliver value to shoppers through its winning merchandising strategy, on-trend assortment including owned brands, design capabilities, loyalty offerings and more.
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