We live in an age where everything can be replaced through an app on a handheld device. So, how can physical stores compete with these easier, cheaper and more convenient digital replacements? They can tap into other human desires, such as the need for sensory stimulation, belonging to a community, and participating in cultural celebrations. For the last three decades, Kevin Ervin Kelley — an experience designer and author of IRREPLACEABLE — has been helping retailers compete on dimensions other than price, variety, and convenience. During this provocative presentation, he will outline the key principles, tools and techniques he and his team deploy to help retailers deliver store experiences that are irreplaceable.
