Complicated registration and login flows are a top reason for cart abandonment. But what if there was a way to streamline these processes without compromising data security? And what if logins could capture zero-party customer data to provide hyper-personalized experiences to drive revenue? Join Shiv Ramji, President of Okta’s Customer Identity Cloud, for an insightful fireside chat with Joseph Frisk, VP and CISO of Dine Brands (home to Applebee’s, IHOP, and Fuzzy’s Tacos), as they discuss how simplifying customer identity has unlocked new revenue streams, empowered targeted marketing, and elevated customer experiences, all without sacrificing security.
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