It's not a surprise that the line between in-person and digital experiences has become increasingly blurred. In a retail environment where 86% of consumers frequently switch between shopping channels, the necessity for a robust omnichannel strategy has never been more critical. Join our session to explore how Macy's, one of the nation's most iconic retailers, embarked on a mission to become a true omnichannel-driven organization, transforming customer experience at every touchpoint. Learn how a customer-obsessed culture and a 20+ year partnership were pivotal in making this transformation a reality.
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