Guest checkout is a friction-filled experience that leads to as high an abandon-rate as it does conversions – but consumers prefer it. New accelerated guest checkout experiences transform it into one that speeds shoppers to check out in about two minutes while increasing conversion rates. When combined with the scale of a consumer network, retailers recognize shoppers to provide a faster and more seamless customer experience. In this session, PayPal will discuss how it’s new guest checkout solution Fastlane increases conversion and brings back repeat customers.
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