In this session, you'll learn how retail and consumer goods leaders can adopt the same technology used to power the Amazon.com customer experience. Amazon will share how they are continuously developing new AI-powered tools, like visual search, digital shopping assistants, and virtual try-on to help consumer find and buy the right products. You’ll also hear how leading retail and consumers goods companies are adopting technology that originated from Amazon, like Amazon Ads and Amazon Web Services, to more efficiently and effectively identify, reach, covert, and retain customers across channels.