Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey. This session will delve into Ulta’s strategic approach to personalization – people, process, technology, and data.
Join Josh Friedman, VP of Digital Products, in a fireside chat with Olivia Kwon Best, Adobe’s Digital Strategy Group GM for Retail and Consumer Goods as they discuss their journey to become the most relevant and joyful beauty brand in the industry.
