January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
*Source: Edelman 2023 Trust Report
Vice President and General Manager of Amex Offers & Business Insights
American Express
Senior Vice President, Chief Marketing & Athlete Experience Officer
DICK'S Sporting Goods
