Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products to enhance your business? Take advantage of
curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Tour Topics:Engaging Consumers with Generative AI Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.
Future Tech This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.
Intelligent Retail: Innovation, Ecommerce and Best Practices Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.
Maximizing Retail Media and Loyalty This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.
The New Connected Store JourneyToday’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.
Tours will depart from the Expo Tour room on Level 1 of the Javits. 
