January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
In the last two decades, third-party (3P) commerce has revolutionized e-commerce, becoming the leading e-commerce model over traditional first-party (1P) models for businesses of all sizes. A 3P commerce model allows brands to sell directly to consumers through a retailer storefront via a dropship or marketplace model. Today, 3P commerce powers immense scalability, offering retailers reduced inventory risks and expanded customer choice, while providing brands with increased market reach and deeper consumer connections. In fact, 99% of brands and retailers believe margin constraints require adapting their business model for e-commerce.
Join Rithum’s VP of Product Management, Ellie Williams, to learn how to effectively manage your 3P commerce strategy to drive profitable growth.
