Join Avery Dennison in conversation with JD Sports, a leading UK sports retailer who is rapidly expanding into new regions, such as the US. We will discuss how Avery Dennison partnered with JD Sports on their innovation journey to create connected products. Through Avery Dennison’s Optica Solutions, JD Sports drove full traceability solutions across their entire supply chain, from dye makers to consumers. In doing so, JD Sports created a more agile business operation, evolved their ESG strategy, and created unique and memorable consumer experiences both in-store and post-purchase.