The 2024 holiday season may be over, but there is still much to learn from this historic event. This session will examine the real online shopping behavior of over 1.5 billion global shoppers throughout November and December. We will dig into the biggest trends in consumer behavior and what it means for retail in 2025. In this session we will cover how the season performed, the impact of AI during peak season, how discounting shaped the anatomy of the season, among other topics.
