Freedom Furniture, one of Australia's leading furniture and homeware retailers, is renowned for making beautiful things for the home available to everyone. Over the past 18 months, the company has undergone a significant transformation to their online business model, resulting in its product catalog growing by 5X, with plans for further growth. This rapid expansion, coupled with evolving online shopper expectations, prompted a re-evaluation of their supporting Ecommerce technology. Discover how Freedom Furniture is embracing AI and generative AI technologies to revamp product discovery, offering customers an intuitive, personalized, and engaging shopping experience.
