Since fall 2023, kids’ smart device company Gabb has been leveraging Buy with Prime across its site to build customer trust while working to establish itself as the leader in safe technology for families. Following a breakthrough first year, with $1.4 million in revenue growth attributable to Buy with Prime, Gabb is doubling down on its investment in the ecommerce solution. In this discussion we explore why trust is so critical to Gabb’s shopper experience, and why the smart device pioneer is tapping into Amazon and the trust of Prime to build out an ecommerce experience that their customers love.
