Fighting the evolution of fraud with data and technology | NRF 2025: Retail's Big Show Session

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January 11: Opening Party

January 12–14: Conference & Expo

Jacob K. Javits Convention Center | NYC

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Sunday, January 12

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11:45am - 12:15pm

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Fighting the evolution of fraud with data and technology

New fraud vectors - such as synthetic identities and generative AI - have given rise to dangerous and costly fraud schemes. How do you build a successful risk management strategy amidst these challenges? The answer: data, technology, and choosing the right partners. Learn more about what to look for in a fraud prevention provider and how to fight new fraud attacks during this session.

Ajay Guru

SVP, GM of Equifax Digital Solutions

Kount, an Equifax Company

Wendy Hans

Director, Fraud/Loss Control

AMC Theatres

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