In this presentation, Globant and a client will discuss how the strategic use of AI technologies can help retailers effectively leverage an omnichannel model to enhance the consumer experience. The presentation will detail how, through the application of AI and other emerging technologies, digital tools can be adopted to provide enhanced customer intelligence, improve operating efficiency, unlock new business opportunities, and streamline customers’ shopping experiences across mediums. The session will also describe Globant and our client’s work to improve customer relationships through the innovative use of technology in different channels.