Learn how artificial intelligence (AI) is transforming the in-store shopping experience through real-time interactions. AI allows brands to personalize and optimize every moment of the customer journey, supporting sales and replenishment decisions in an immediate and user-friendly manner. Integrating RFID with AI enhances inventory management, enabling precise tracking and automated restocking, which leads to improved operational efficiency and a more seamless shopping experience. This session explores practical examples and the benefits for brands.