January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
In 2025 and beyond, personalization will undergo a revolutionary transformation driven by advancements in generative AI. This session delves into the latest developments in how genAI is reshaping interaction with technology on a deeply personal level and aiding in a greater understanding of consumer needs. Join this session and explore the evolution from traditional algorithms to sophisticated genAI-powered systems that understand and respond to individual needs. Discover how these advancements enable unprecedented levels of personalization, crafting experiences tailored to individual preferences and dynamically adapting to the context, intent, and understanding of users.
This panel of retailers, moderated by Algolia, will unveil how the latest AI technologies are turning algorithms into understanding, creating deeper relationships between brands and consumers. This session will also address the ethical considerations and challenges associated with deploying such powerful technologies by examining the balance between innovation and privacy, ensuring personalization efforts respect user boundaries and build trust.
