Consumers are used to shopping anytime, anywhere, whether through physical or digital channels. Every touchpoint is an opportunity for a transaction and to build customer loyalty. As a result, consumers expect a unified, seamless shopping experience in every interaction with a brand. Join this session to learn how to future-proof your commerce operations for emerging channels and changing consumer preferences, ensuring your brand is prepared for market shifts and unforeseen challenges. In this session, moderated by commercetools, a panel of retail experts will cover: the relationship between cohesively unifying commerce experiences across physical and digital channels and increased customer satisfaction, loyalty, and access to revenue-generating opportunities; enhancing the brand by empowering employees with tools to personalize customer interactions, manage inventory seamlessly across channels, and remove friction points; and the importance of quickly adapting shopping experiences through composable commerce, streamlining operations across channels, and unlocking new data-sharing opportunities for better personalization.
