Online ads are traditionally generated based on search terms and browsing history, with merchants paying for clicks and impressions that don’t convert. With tightened budgets and a noisy market competing for customer attention, ensuring hyper relevant ads and incentives are key to controlling costs and driving conversion. This session will explore how AI and data can be used for a more targeted approach to performance ad spend and include commentary from a merchant leveraging PayPal's recently launched advanced offers network.
