New technologies are rapidly reshaping customer expectations. Before GenAI, a good experience comprised a seamless omnichannel journey and phygital stores. Now it includes humanized virtual assistants and contextual search. This endless continuum is making CX innovation a key driver of competitive advantage. Investing in commerce modernization, data and analytics, is imperative for agility, scalability, and flexibility.
Join this session to discover how leading retailers are building a solid foundation for continuous CX innovation.