Customers are dissatisfied with buying from faceless AI-generated bots. They want to buy in person from people who know what they’re selling and understand what customers need. Yet, customers still want access to information, whether it’s product information, stocking information, or the latest promotions. Retail sales associates who can easily access that data are positioned to win and build customer loyalty. Take a journey with Samsung and a retailer partner to see how connected store associates are using handheld technologies to access relevant, timely information, deliver happy customers and drive retail sales. Hear how these devices also empower sales associates to stay connected to their peers and employers, help engender goodwill and reduce turnover. Then see how on-device AI can be a tool to build connections between customers and retailers, and how generative AI functions help educate and enable conversational interactions, personalized results, and ultimately, sales on the retail floor.