Modernizing a legacy brand through retail marketing technology: How Del Monte Foods and Instacart leveraged innovation to engage and drive growth with younger consumers

Tuesday, January 14

11:00am - 11:30am

Level 1, Special Events Hall, Foodservice Tech Stage

Modernizing a legacy brand through retail marketing technology: How Del Monte Foods and Instacart leveraged innovation to engage and drive growth with younger consumers

Jamie Decker, VP Omni Activation of Del Monte Foods, and Ryan Garvey, Head of Midmarket Sales at Instacart, will explore how marketing and retail innovation is reshaping the way they market to Millennial and Gen Z audiences. As the leader in the Packaged Vegetables and Fruits categories and a household name for generations, Del Monte Foods will provide an inside look at how CPG companies can remain competitive in partnership with Instacart’s technology and innovation to offer solutions for retailers, brands, and shoppers.

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