January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
If you qualify as a retailer, you can even walk the Expo for free. Don’t miss your chance to claim a free Expo Pass and get hands-on with game-changing tech that’s driving retail innovation.
U.S. retailers can win big with the $5,000 Giveaway!
Retailers, you can play the $5,000 Giveaway by visiting participating sponsors in the Expo. Visit all 20 sponsors and you will be entered twice to win a $5,000 gift card. Short on time? Visit 10 sponsors in either Expo Hall and you’ll be entered once. Keeping track of your progress is easy — use the NRF 2025 mobile app to scan each sponsor’s QR code.