Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.
The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.
Who should tour? Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.
What will the tour look like? Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.
What are the benefits?
- Experience new perspectives as you go behind the scenes
- Learn the different solutions each retail store has adopted to overcome their challenges
- Be inspired with new trends and technology
- Network with your peers
Tour Location:Intelligent Retail at American Dream American Dream is the global epicenter of intelligent retail and technology innovation. It offers ski, swim, soar, luxury, fashion, beauty, grocery and dining experiences. Social media and the world’s most sophisticated intelligent digital network are on display here. Just like technology, the American Dream experience is always changing.
What will I learn? You will learn how to measure the impact of sustainability and compare smart stores vs. standard stores.
When is this tour offered?Saturday, January 11: 10:00 am - 2:00 pm and 3:00 pm - 7:00 pm
Tour meeting locations will be announced prior to NRF 2025. 
