Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences" and visibility into the total customer journey.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
