In 2023, generative AI has taken the world by storm overnight. It has transformed retail, helping brands boost sales and win the hearts of their customers like never before. Use cases vary from hyper-optimization (ex., automating segmentation and customizing products at scale) to hyper-influence when brands tailor virtual product try-on and demos to individual consumers. Unrestrained data circulation remains crucial for AI success: to thrive, retailers need to learn how to orchestrate insights from unstructured data sources and map them to key customer information. Retailers leveraging a composable tech stack will be able to deal with this unlimited data access and unleash the power of AI; those on old, inflexible tech stack will be left behind. What are the must-dos for 2024 to succeed in digital commerce? You'll know at this session.
