Many retailers are making big strides in seamless commerce strategies and capabilities, as they seek to differentiate and become the future leaders of retail. The key is advancing omnichannel capabilities to meet the needs of evolving customer journeys while seeking to deliver profitable and sustainable experiences. Leveraging extensive primary research and retail C-level interviews, we will take a closer look at the shift from channel specific to customer-centric economics and the role of the store in augmenting customer lifetime value. Join this session to hear how Lowe’s has reorganized and adapted their operations to deliver on evolving consumer demands.
