In today’s influencer-driven world, retail’s most powerful influencer is AI—shaping trends, guiding decisions, and transforming the industry. Retailers, in turn, shape AI by aligning business vision, data, and next-gen systems to move from pilots to real impact. This session explores winning patterns for scaling AI, its role as the ultimate influencer, and how agentic and predictive intelligence amplify human expertise. We’ll also cover connected decision-making across merchandising, supply chain, and marketing, plus guardrails for trust and accountability because AI isn’t just supporting retail anymore, it’s steering it.