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2018 State of merchant gift card ecommerce: How does your brand stack up?

Tuesday, January 15
2:00pm
–2:30pm
Stage 5, EXPO Hall, Level 3
2018 State of merchant gift card ecommerce: How does your brand stack up?
From marketing to merchandising-retailers across departments-are recognizing the power of gift cards to drive revenue, increase repeat visits and address other big challenges. In late 2018, NAPCO Research completed its second comprehensive review of the state of merchant gift card ecommerce. Hear how 100 top brands fared in this year’s cross-channel assessment and learn about:
• Opportunities to leverage your brand’s gift card program
• Major trends & best practices to grow your business
• Tips for evaluating your own program
Theresa McEndree
VP, Marketing
Blackhawk Network
Nathan Safran
Director, Research
NAPCO Media