You are here

Dor Announces Breakthrough Foot Traffic Sensor For Increased Retail Agility

San Francisco (January, 2019): Dor, the cutting-edge data visualization and analytics solution for physical spaces and creator of the world’s first battery-powered, thermal-sensing people counter, today announced product developments that further support the needs of enterprise retailers to grow their businesses and exceed customer expectations.

 

Hundreds of retailers already enjoy how simple it is to install Dor’s quick and intuitive peel-and-stick sensor. Additional developments include:

 
  • Thermal imaging: Supports larger, higher-traffic doorways with industry-leading accuracy

  • Extended battery life: Two years of uptime for uninterrupted counting

  • Anonymous detection: Increased precision without compromising customer privacy

 

“We are excited to bring more robust foot traffic counting functionality and increased data enrichment to retail enterprises,” said Michael Brand, Dor co-founder and chief executive. “Shoppers are demanding more meaningful in-store experiences and retailers can only keep up with those expectations with accurate data about how their stores perform.”

 

Gregg Golembeski, Dor co-founder and CTO adds, “Our customers love Dor’s ease of installation — so we doubled down on battery life and accuracy, allowing our customers to measure foot traffic at thousands of locations with a deployment rate unmatched by competitors.”

 

Dor is currently measuring the performance of thousands of stores nationwide. The company secured $8.5 million in funding last August after launching its analytics platform, which makes sales and foot traffic data immediately actionable.

 

You can meet Dor and see its solution in action at NRF 2019, Retail’s BIG Show, in Startup Zone booth #7021 January 13-15.


About Dor: Dor helps hundreds of brands understand the story their foot traffic tells by giving them actionable insight to grow their business and exceed customer expectations. Our simple data visualization and analytics solution — powered by the world’s first battery-enabled, thermal-sensing people counter — allows retailers to focus on what really matters: operating efficient spaces where meaningful engagement happens.