Brands and retailers continue to be attracted by the power of merging the digital and physical world. It is becoming more evident that consumers expect the products they love and the shopping environment to be innovative and to deliver an increasingly connected and digital experience. Bluetooth beacon technology has offered the advantage of lower-cost infrastructure, without the need for consumers to tap products in unnatural ways, but the bulky form factor, expense, and limited battery life has meant that Bluetooth enabled products in most cases have not been realistic.
Wiliot is building the first battery-free Bluetooth tags by harvesting energy from radio waves. Bluetooth tags with no maintenance, a paper-thin form factor, and sensors, open up a world of possibilities from a product's birth to repurposing. Bluetooth connectivity enables devices as common as a smartphone to identify products, revealing new insights and creating new consumer engagement experiences not only in the retail environment but also when the product is taken home.