We believe in augmenting human intelligence in fashion and lifestye retail for a better world.
With relevant data and the right technology, people and businesses in fashion and lifestyle retail can solve hard, unsolved problems and change the world for the better.
In 2015-16, when we looked at the availabel technology and solutions, we saw fashion forecasting and demand planning are either subjective in nature, or traditional consumer research based going with what consumers say (asking consumers about thier views on products), or data platforms which throw supply driven signals. We saw these methods do not solve the fundamental challenge in fashion trend spotting, prediction and the business metrics of full price sell through continue to remain around the 50% mark creating over USD 750 billion/annum of wastage globally. The biggest wastage in fashion industry is the one caused by ill-informed decision making.
We saw a need for a different kind of technology and approach and we knew it would need a different kind of comopany to build it. That is why we formed Stylumia.