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Booth # 2065
Fletcher, NC
United States
Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands.

Press Releases

MAMMUT Cooperates with Smartrac - Smartrac supports Swiss outdoor brand on its way to become digital leader in the outdoors

Amsterdam (The Netherlands), January 10, 2019 – Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.

Smartrac Focuses on Multi-Layer Brand Protection Solutions and Retail-Optimized RAIN RFID Tags at Retail’s Big Show

Amsterdam (The Netherlands), January 11, 2019 – At the upcoming NRF 2019: Retail’s Big Show, Smartrac's presentation will center on its Multi-Layer Brand Protection solutions and its expanded portfolio of innovative, retail-optimized inlays and tags, delivering on the company’s promise to help customers transform for the digital age.