As the proven leader in advanced analytics, only SAS bridges merchandising and marketing data and processes across the entire retail enterprise. Retail leaders trust SAS to help them apply analytics to every step of the customer journey to improve operations – and customer experiences. Through the strategic application of AI and IoT, retailers can understand demand patterns, optimize inventory and connect with customers in real time.
As customer preferences evolve and options for where – and how – to shop expand, retailers need a better understanding of their customers to stay competitive. SAS delivers innovative omnichannel analytics designed to allow today’s retailer to curate customer-centric assortments, understand size demand and predict the success of promotions. And our open platform allows them to unify data and customer insights to drive profitability. That's why 921 retailers worldwide – and 96 of the top 100 companies on the 2017 Fortune Global 500® – rely on SAS.