Combine your online and offline worlds of data. Purple’s cloud-based solution provides businesses with the same in-depth understanding of their physical spaces that website analytics have delivered for years. With Purple’s software enabled over your existing WiFi network, you can access a wealth of rich WiFi analytics to help you build detailed customer profiles and better understand how customers are interacting within your venue. What’s more, the Purple Portal provides unique and cutting-edge marketing tools allowing you to take meaningful action based on the data collected, all automated and in real-time. Purple achieves this through social engagement, location analytics, and a broad range of connectable data sources, and in return, your customers get a highly reliable, safe WiFi experience. With over 80 million users worldwide across 34,000 venues, we work with a number of brands and venues, including; McDonald's, L'Oreal, Michael Kors, Pilot Flying J, AmericanAirlines Arena, Pandora, the Mall at Millenia, and more.