Brand Also Makes a Strategic Investment in FIT:MATCH to Accelerate Expansion of the AR-Powered Matching Platform
FIT:MATCH’s patented digital twin platform eliminates guesswork, allowing customers to shop only what fits. Based on our partnership with Savage X Fenty, Adweek recently awarded our platform with the 2022 Commerce Award for the “Best Virtual Fitting Room Technology” across the entire market.
Our algorithms derive a shopper’s 3D body shape using augmented reality and LIDAR-powered devices, to make personalized recommendations based on what products fit her digital twin. FIT:MATCH as a whole is designed to eliminate brands’ and consumers’ questions about fit in order to drive conversion and loyalty, while reducing returns.